More beer.

Speaking of beer, I just had to share some of Sweden's finest beer commercials. This is a series of humorous commercials for Norrlands Guld, "the gold of Norrland" (Norr = north, land = land, the northern parts of Sweden, which is where I'm from). The slogan is "when you want to be yourself for a while".

Many of these are pretty understandable even if you don't understand Swedish.

The first, and unforgettable one:



Making fun of Stockholm and people from Stockholm.





One that makes fun of the "scho", which in Norrländska means "yes". Ingressive speech, I once wrote a post about it.



Dating in Norrland :D




This Spendrups commercial is also excellent, but you do have to understand Swedish in order to fully enjoy it, and it features one of Sweden's best comedians, who is convinced his fulöl (uglybeer) is better than Spendrups.

Sörözni.

I have a couple (or 10) of these in the fridge. Happiness.

There is this one verb that I always forget to use in Hungarian, even though it's absolutely brilliant and should be used all the time. I tend to write "blablabla sört inni" (literally "beer to drink") and then someone corrects that to "sörözni". And how cool is that? A verb that actually means "to drink beer" (even though I'm not 100% certain I understand the nuances of this word). I was thinking a bit about how this would turn out in other languages. In Swedish I guess we would arrive at "öla" (öl being beer), which at least to me sounds very funny. Conjugated in the first person that would be "jag ölar". It's so ugly I think I must start using it. We do have a specific verb that is used together with drinking alcohol, when you're kind of sitting around drinking something, and that's "pimpla", which is also the word for "ice fishing". I like it though - "Pimpla öl". Still, it's composed of two words.

In English it would be... to beer? I beer. Hmm, that doesn't really work out that well, does it? French, bièrer - je bière. Same problem there! Obviously, the productive patterns of those two languages aren't always that practical.

I think I'm going to öla tonight, because tomorrow is a day off. The summer, I hope I will be doing lots of ölning. I ölade a bit yesterday, so I know that the öl I have is very tasty.

Do you know of any other language that has a particular verb for beer drinking?